![]() This is where bid management comes into play. This isn’t always the most efficient method because a higher cost per click (CPC) also leads to a higher cost per acquisition (CPA). However, it’s also important to remember that your bids determine how much you pay for every click your ads get. According to Wordstream, 41% of all paid search clicks go to the top three spots, so securing a higher spot is a big deal. In this auction system, the higher you bid for a specific keyword, the higher your placement will be. Keyword bids are bids placed in the pay-per-click (PPC) auction to help secure ad placement on Google’s SERPs. PPC bid management is the process of strategically lowering or increasing your keyword bids to control how much you spend while bidding for placement on search engine results pages (SERPs). (Image: Adobe Stock) What is PPC bid management? Your bids determine how much you pay for every click your ads get. This is why effective PPC bid management is crucial in maximizing ROI. You have to be smart about bidding to maximize ad placement without using up your advertising spending and losing out on potential conversions. So, it’s not just a matter of winning the auction. Of course, if you have an unlimited budget and return on investment (ROI) doesn’t matter, then go right ahead.īut in business, ROI matters. Other factors can also impact your likelihood of getting the top spot, like Quality Score (more on that later). As someone who wants that prime spot, all you have to do is make sure to set an amount no one will try to match, right? Now, the main goal of any auction is to outbid everyone to become the highest bidder. And, just like the golden ticket, it’s a prime commodity in the world of digital marketing. ![]() Just like in Willy Wonka, the higher your bid increases the likelihood of your PPC ads getting the top spot. You see, whenever Google Ads (formerly Google Adwords) has ad space available, it runs an auction to determine which ads show up on that space at the right time. When you think about it, it’s just like PPC marketing. It was a short yet impactful scene that showed the value of that golden ticket and the great lengths people would go to get it. (But then again, who wasn’t a fan?)Īs a kid, I relished the thought of getting free chocolates for life, so getting to go inside a chocolate factory became my dream (oh, childhood).įun fact: The movie had one of the best auction scenes of all time. I’ve always been a chocolate lover, so one of my favorite movies growing up was Willy Wonka & the Chocolate Factory. Top PPC bid management tips to maximize your returns.Common pitfalls to avoid when setting bids.A quick guide on Google Ads bidding strategies.Going once, going twice, sold to the highest bidder! Learn how to manage your budget effectively to maximize campaign returns.
0 Comments
Leave a Reply. |